We already have color of the year! As every year, Pantone has revealed to us the color of 2018 and the chosen one is the Ultra Violet A purple tone that will flood the stores with clothes, accessories, shop windows, and of course street-style, although it already begins to be seen in some brands.
Pantone has defined this tone as: "intriguing, fascinating, and magical. A violet tone Dramatically provocative and thoughtful, communicating originality, ingenuity and visionary thinking that points to the future. The Pantone Color of the Year selection is more than a commentary on color trends; it is a reflection of a collective cultural moment. "
Laurie Pressman vice president of Pantone He explains that he has been chosen to "evoke a counterculture style, the grip of originality, ingenuity, visionary thinking that directs us into the future."
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