Ultraviolet is the Pantone 2018 color

We already have color of the year! As every year, Pantone has revealed to us the color of 2018 and the chosen one is the Ultra Violet A purple tone that will flood the stores with clothes, accessories, shop windows, and of course street-style, although it already begins to be seen in some brands.

Pantone has defined this tone as: "intriguing, fascinating, and magical. A violet tone Dramatically provocative and thoughtful, communicating originality, ingenuity and visionary thinking that points to the future. The Pantone Color of the Year selection is more than a commentary on color trends; it is a reflection of a collective cultural moment. "

Laurie Pressman vice president of Pantone He explains that he has been chosen to "evoke a counterculture style, the grip of originality, ingenuity, visionary thinking that directs us into the future."

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Video: Pantone Color Of The Year 2018: Ultra Violet. Room For Opinions (November 2019).